Every startup needs a marketing maven who can take “the big idea” and position it for rapid market expansion. Jake Sorofman has played that senior marketing role for six software startups who collectively have raised over $200 million in venture capital. Jake is an accomplished high-tech leader, strategist, writer, marketer, evangelist and product expert. Today he spends his days as Gartner’s Research Director for digital marketing covering current trends, practices and strategies across the industry.
As an experienced CMO, Jake analyzes digital marketing strategy, trends and practices, with an emphasis on mobile, social and content marketing and digital marketing operations. Jake helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business. He blends content and communications strategies into high-impact brand engagement.
Glean marketing insights on Jake’s blog, and follow his column at Harvard Business Review.
