Co-Founders: Allison Blake & Elisa Van Arnam
The Lowdown: Handcrafted gemstone jewelry
Awesomeness: Percentage of proceeds benefits nonprofits for women
SoulKu offers meaningful, handcrafted, gemstone jewelry and gifts to customers in over 500 stores. Conceived via the emotional and financial challenges of the recession, SoulKu empowers women, both as employees and customers. Their innovative business model employs stay-at-home moms who handcraft all SoulKu’s pieces from their own homes, on their own schedules, and allows them to earn a thriving wage.