soulkuCo-Founders: Allison Blake & Elisa Van Arnam

Site: SoulKu

The Lowdown: Handcrafted gemstone jewelry

Awesomeness: Percentage of proceeds benefits nonprofits for women

SoulKu offers meaningful, handcrafted, gemstone jewelry and gifts to customers in over 500 stores. Conceived via the emotional and financial challenges of the recession, SoulKu empowers women, both as employees and customers. Their innovative business model employs stay-at-home moms who handcraft all SoulKu’s pieces from their own homes, on their own schedules, and allows them to earn a thriving wage.