Founder: Angela Newnam
Site: Knock out!
The Lowdown: Manufactures sexy undergarments with high-tech functionality
Awesomeness: Winner, 2012 Harvard Business School Business Plan Competition
Fed up with “Panty Failure”? Knock out! Smart Panties were created for women and athletes of all ages who want comfort and style without sacrificing performance. Patented technology built into 100% luxury Supima cotton fabric protects you from wetness and odor all day, every day, with styles for every personality and any outfit. Additional Knock out! product lines include Workout Warrior™ gear, Mighty Nighties™ sleepwear and men’s NO TRACE® undergarments.
Asheville Citizen Times: Asheville underwear company has you covered
Businessweek: How Knock out! improved underwear
CNN: Technology creates problem-solving panties
BabyCenter: We tried it – Knock Out! leak-proof panties